May 2, 2018
Did you know that friends asking friends to donate results in something like 10 times higher response rates and 52% higher donations? It’s true and it’s the reason why social fundraising (or peer-to-peer fundraising) has taken off!
The benefits are huge. First, by getting your network to fundraise on your behalf, you expand your reach exponentially. Think about it: if you have 5,000 contacts, those 5,000 contacts know hundreds of thousands of people! Second, this exponentially larger network is more likely to give and give more because they were asked by friends. You can do the math. Peer-to-peer fundraising equals big bucks for charity!
Here are four incredibly successful peer-to-peer fundraising campaigns to inspire you:
The Movember Foundation are proof that peer-to-peer fundraising can be hugely successful. The Movember Foundation is the organization that encourages men to grow a moustache every fall (November) to raise funds and awareness for men’s health. To date, the peer-to-peer campaign has raised $839 million globally, thanks to the participation of well over 300,000 men. Check out their Grow a Mo, save a Bro website!