5 Challenge-Based Peer to Peer Fundraising Campaigns

A considerable percentage of the population thrives on challenges. That’s why peer to peer fundraising campaigns that challenge participants works so well, especially among millennials! Do you remember the Ice Bucket Challenge of 2014?! That campaign raised over $100 million!

In order to get you thinking about how your organization can capitalizing on this fundraising trend, here are some examples of peer to peer fundraising challenges that were a huge success:

1. Dry July

The Dry July challenge is another Australian peer to peer fundraising campaign. Here’s how it works: People sign-up, refrain from drinking alcohol for the month of July, and encourage friends to do the same and/or ask friends and family to sponsor their efforts. All the proceeds from Dry July go to help people who are affected by cancer. Since it began in 2008, Dry July has raised $30 million.

2. Plunge for Preemies

This challenge was designed to support Project Sweet Peas, which supports families who have an infant in intensive care or those who have experienced pregnancy and infant loss. When you register online to participate in this peer to peer challenge, you get a reservation to plunge into a frigid lake and a Plunger Packet that includes a t-shirt and a ticket to a post plunge party. Some people create teams and even dress up is costumes to commemorate their challenge.

3. Beards of Hope

This peer to peer fundraising challenge invites all men across Australia to grow a beard over the winter season (1st June – 31st August) and brave the shave in September, raising funds for and awareness for Bears of Hope Infant Loss Support. In 2018, Beards of Hope exceeded it’s $150,000 goal by $30,000. After registering for Beards of Hope, each participant creates a fundraising page. Participants are encouraged to supplement their campaigns by holding their own community fundraisers, including raffles and barbecues.

4. Parachuting for Kidneys

Kidney Research UK has taken challenge-based peer to peer fundraising campaigns to a new level (literally). Using the hashtag, #teamkidney they encourage people to create their own fundraising page and then see if they can get their friends to support them or join in jumping (parachuting) out of an aircraft. Those who have taken part in this challenge have called it “invigorating, exciting, thrilling, and yes – very challenging.”

5. 30–Hour Famine

Challenging people to fast to raise funds is not a new concept but it still works. World Vision’s 30 Hour Famine is well known and has a long history. It began in 1971 when a group of students from Alberta, Canada decided to fast for 30 hours to raise awareness and money for global hunger. The idea caught on, and today there are 30-hour famine fundraising campaigns across North America! Thanks to the growth of online sharing, the peer to peer famine campaign has helped millions learn about the reality of hunger, make a meaningful sacrifice for the hungry, and raise funds in the hope of eliminating world hunger.

There are so many more challenge ideas that could be developed into a peer to peer fundraising campaign. Check out the Master List of Peer to Peer Fundraising Ideas to find one that works for your organization!


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