4 Incredibly Successful Peer-to-Peer Fundraising Campaigns to Inspire You!

Did you know that friends asking friends to donate results in something like 10 times higher response rates and 52% higher donations? It’s true and it’s the reason why social fundraising (or peer-to-peer fundraising) has taken off!

The benefits are huge. First, by getting your network to fundraise on your behalf, you expand your reach exponentially. Think about it: if you have 5,000 contacts, those 5,000 contacts know hundreds of thousands of people! Second, this exponentially larger network is more likely to give and give more because they were asked by friends. You can do the math. Peer-to-peer fundraising equals big bucks for charity!

Here are four incredibly successful peer-to-peer fundraising campaigns to inspire you:

#1: Movember

The Movember Foundation are proof that peer-to-peer fundraising can be hugely successful. The Movember Foundation is the organization that encourages men to grow a moustache every fall (November) to raise funds and awareness for men’s health. To date, the peer-to-peer campaign has raised $839 million globally, thanks to the participation of well over 300,000 men. Check out their Grow a Mo, save a Bro website!

#2: Cupid’s Undies Run

Social engagement not only raises money, but raises brand awareness too. Before they ran the highly successful Cupid’s Undies Run, the Children’s Tumour Foundation was not well known at all. Today, groups of people all over the United States have formed an Undies Run event to raise funds and awareness about kid’s cancer and neurofibromatosis.

#3: Relay For Life

The Canadian Cancer Society’s Relay For Life is a great example of successful peer-to-peer fundraising campaigns. In 2016 the Relay For Life raised close to $30 million. In 2014 the P2P initiative galvanized an entire city in Northern Ontario, as demonstrated in the video below. Some say sharing among networks had a lot to do with the incredible response.

#4: The Crop Hunger Walk

The Crop Hunger Walk is considered one of the first true peer-to-peer fundraising campaigns. It started way back in 1969, and has advanced since then to become mobile friendly so it is easy for people to register, create fundraising pages, and donate. In 2016, they raised $10 million to end hunger! 


Create a FREE Peer to Peer Fundraising campaign today!