3 Tips to Increase the Success of Your Event-Based Peer to Peer Fundraising Campaign

Fundraising has a long history. One hundred years ago, people held bake sales, jumble sales (which we call garage sales today), and even sponsored walks. Events like this raised much-needed funds for small community organizations but they also brought people together so they could inspire each other and celebrate their collective pride in doing good. In some respects, it isn’t much different today except we have the ability to spread the word about fundraising much further thanks to the advent of the Internet.

Whatever your event is today, you can use peer to peer fundraising to raise awareness and funds while involving supporters in the fundraising process. Here are some tips to help your event-based peer to peer fundraising campaign reach the kind of success you’re looking for:

1. Develop a unique twist

Being unconventional can draw a lot of attention to your event. Blood:Water, for example, partners with organizations to address the HIV/AIDS and water crisis in Africa and knows all about the success associated with taking a non-traditional approach.

In this peer to peer fundraising campaign, they used pop culture and bathroom lingo to raise money to build latrines throughout Africa. The campaign was called “The Real Game of Thrones”, a play on the name of the massive television hit about royal battles, and it was a huge success, raising enough money in a 24-hour event to build 21 latrines in Rwanda.

Your event doesn’t need to be tied to pop culture to be unique, though. The Color Run, for example, is a five-kilometer event that’s huge draw in the United States because of the unique twist: runners are doused in different colored powder at each kilometer and by the end they are completely covered from head to toe in color. It’s one big, colourful party with music, dancing and vivid photo opportunities.

2. Select fundraisers carefully

Anyone can be a supporter but of course the best supporters are those who are enthusiastic, knowledgeable and connected. Before launching your peer to peer fundraising event, tap into your database and look for the following:
a) Donors that have made significant contributions in the past year. They are more likely to want to participate in a peer-to-peer fundraising event.
b) Volunteer experience. Those who have worked with your non-profit are good candidates for peer to peer fundraising support.
c) People who have social influence. Someone with a strong social media presence, which means multiple accounts, with multiple followers will likely be more successful at peer to peer fundraising than someone who doesn’t use social media.

3. Motivate participants

Once you have event participants, your work is just beginning. You need to give your supporters a reason to want to succeed. You can do this several different ways. You can give awards to the top performers or the person who shares the most social media posts about the event. Announcing participant’s achievements on your website is a good option. You can also hold pre-event sessions that allow participants to learn more about your non-profit and how their efforts will help people. Pre-event sessions are also a great way for people to bond with teammates in cases where there are teams taking part in the fundraising event. Offering activities along with the actual fundraising event, such as fun games and group exercises, can also be motivating.

While an event-based peer to peer fundraising can be a lot of work, it can also create the perfect opportunity to not only draw new funds for your organization but to take advantage of a captive audience. Your non-profit’s website, newsletters, peer to peer platform, annual report, and other printed material tell your story; however, nothing is more inspirational than old fashion storytelling. At your next peer-to-peer event, take a few minutes to share a story about how your organization changed a person’s life or how proud a volunteer in your organization felt in helping people in need. Don’t be afraid to brag about the amazing work that is being done. Not only is it something to be proud of; it is something that can encourage event participants to continue to be involved.

Create a FREE Peer to Peer Fundraising campaign today!